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Business Entrepreneurship · Classes 9-10 · Chapter 1

Commerce and Direct Services.

A factory has finished making biscuits, yet the job is not half done. To reach a village shop they need a truck, a store, money, cover against loss and some publicity. That whole stretch between factory and buyer is commerce. Beside it sits another kind of work, where a person sells their own skill as the service.

1. Commerce: the branch that distributes

Commerce is the branch of business that distributes products and services. Getting the raw materials used in business or industry to the producer, and getting the finished goods or services to the consumer: all of these activities together are commerce. Industry makes the goods; commerce puts them in people's hands.

In the modern age commerce is also termed Business to Business.

While goods are bought and sold, problems of finance, risk, place, time and information may arise. Removing them takes help from transportation, storage, banking, insurance, distribution and advertisement. The book's chart adds a sixth constraint: possession, which means ownership.

On the road from factory to buyer there are six shut gates. Switch on the elements of commerce one by one and see which gate each one opens.

the road of six constraints switch on an element

Do the goods reach the buyer?

The road and the order of the gates are only a picture; the book gives the constraints as a list.

2. Six constraints, six elements

Each row of the chart pairs one constraint with the element that removes it. Tap the constraint or the element and the line below tells you what it does.

the book's chart go from constraint to element

Six constraints

constraintelement
PossessionExchange of goods and services
PlacementTransportation
TimingStoring
FinanceBanking
Risk factorsInsurance
InformationAdvertisement
Exchange. It removes the constraints of ownership.

Now spot the constraint from a situation. In each one, ask which problem is being solved.

imagined cases what problem is solved?

Which constraint?

Pick up a case, then drop it in a box. Is it place, time, money, risk, news or ownership?

3. Direct services

Self-employed professionals such as doctors, lawyers and engineers earn money by giving specialised services in exchange for payment. These activities are called direct services. No product is made or passed on here; what is sold is the professional's own skill.

The book's examples: a doctor's chamber, a lawyer's chamber, an engineering or architect firm, an audit firm, internet service and caregiving.

Direct services are a significant part of modern business. Of the eight names below, decide which belong to this branch and which belong to industry or commerce.

sort them independent profession, service for money

Direct service?

Pick up a name, then drop it in a box.

Last, run through the definitions on four cards. Think of the answer first, then turn the card.

definitions think, then flip

Defining commerce

QuestionWhat is commerce?
AnswerThe branch that distributes products and services; all activities from raw material to the producer and goods to the consumer.
QuestionWhat else is commerce called today?
AnswerBusiness to Business.
QuestionHow does commerce differ from industry?
AnswerIndustry carries production; commerce distributes.
QuestionWhose work is direct service?
AnswerSelf-employed doctors, lawyers and engineers.

4. Check yourself

Three questions in the exam's style. Start with the first.

check yourself pick one answer

Question 1

Which is identified as the branch that distributes goods or services?

In the second, match a constraint with its element.

check yourself pick one answer

Question 2

Through the import of a ship from Canada, the elements of commerce have removed these constraints,

i. Place
ii. Time
iii. Possession

Think the last one through before you answer.

check yourself pick one answer

Question 3

Mr. Zahid Alam buys hilsa from Barishal and supplies it to various markets in Satkhira. Which type of constraint does Mr. Zahid remove in business?

The whole note on seven cards.

cut from the note tap to turn over

Seven cards

QuestionWhat is commerce?
AnswerAll the activities from delivering raw materials to the producer to delivering goods and services to the consumer.
QuestionBy what other name is commerce termed in the modern age?
AnswerBusiness to Business.
QuestionWhich element of commerce removes the constraint related to place?
AnswerTransportation.
QuestionWhich element of commerce removes the constraint related to time?
AnswerWarehousing (storing).
QuestionWhich element of commerce removes the risk factors?
AnswerInsurance.
QuestionWhat are the services that self-employed doctors, lawyers and engineers provide in exchange of money called?
AnswerDirect services.
QuestionWhich branch, with the audit firm as an example, is called a significant part of modern business?
AnswerDirect services.

Source: Business Entrepreneurship, Classes 9-10 (NCTB), Chapter 1 “Introduction to Business”, the “Commerce and Direct Services” part.